We all struggle with questions about the perfect time to launch a campaign. So, when should you send the email and ask for donations?
Two years of data say “NO” to a launch late in the week. Here are data that will help guide you with your decision:
Based on our analysis the best time to send a solicitation is Monday and given the statistics shown in the previous posting, perhaps the best time is 9 or 10 a.m.
E-mail solicitations arriving on a Monday at 9:00 – 10:00 a.m. take advantage of the best hours. You will benefit from the Tuesday and Wednesday higher than average giving potential for those that act on emails a day or two after receipt.Of course your experience might be different. When do you think solicitation emails or appeals should be sent?