As much as we try not to judge a book by its cover or a person by his or her appearance, at times we can’t help it. Some people look at a man wearing a Rolex watch and an Armani jacket and think he is educated and rich while others look at the same person and say – how can he spend so much money on clothing - he must be insecure.
Regardless of which camp you are in, it is hard not to pass judgment by simply looking at a person. Most people care about what others think about them. This is how we act in person, but what about our digital assets? How do we look on the web?Is it possible that our digital assets such as emails, userid’s, passwords, avatars, and other signature traits that define us digitally on the web are also saying something more personal about us?
Will you choose your next blind date by their email domain?
At Click & Pledge, we can’t give you any dating advice, but through a little analysis from the last 2 years of donations the data reveal some very interesting behavioral trends.
Take a look at the following data sets and charts. Following your review, I would like to know your opinion. A few things about the data sets:
- The data sets are anonymized by removing the last name and any personal identifiable information.
- The sample is a random selection of all data we have in our database in 2008-2009.
- The data are limited to donations made in the United States to organizations located in the United States.
- Data are normalized with respect to the highest number in the set to make comparisons easier.
I was interested in comparing the personality traits and behavior of email users. Are we able to predict someone’s traits and behavior simply by identifying their email provider?
Of course there are a lot more questions that one may ask but I would like to limit this entry with only the above question.
So here we go:The following shows the average size of donations ($/transactions) received by email domains, e.g. Mac.com, aol.com, gmail.com, etc.
What do you think the data show?
The following chart shows the relative donation volume for each email domain:
The following shows the total amount of donations made by donors using emails with each domain.
After looking at the data I did a simple web search to see if anyone else has done a similar work and came across the following:
What do you see with the MailChimp data & analysis and how does it compare with our data?